A student centric, experiential, online course designed to engage students in a transforming practice of entrepreneurship
Are You...
Looking for an engaging, student centric, online entrepreneurship curriculum?
Ready to engage students in a 'practice' of value creation, innovation and creativity?

How To Start Something

An online step-by-step course to turn ideas into businesses

  • Online Course & Teacher Dashboard
  • Experiential Design
  • Sequenced Action Steps
  • Flexible format allows for teacher freedom
  • Multi-media/PDF format
  • Simplified, hybrid of entrepreneurship best practices

"When I get my business off the ground, it will be due to Pam's inspiration & the How To Start Something Course." 

Bonnie Lewis - Founder of Common Thread 


Engineer, Starter

“I quickly realized How To Start Something is an accelerator for every entrepreneur no matter the stage.”



"I loved that How To Start Something was completely action oriented. The modules are conveniently broken up into bite-size, quick videos and worksheets that make it easy to get through at your own pace and schedule."

Bonnie Lewis


"How To Start Something is an awesome tool for anyone who wants to take an idea and make it into a business. It has been incredible - helping me clarify my purpose and simplify my idea so that I can release a product that will appeal."

About Pam

Pam's mission is to inspire and resource people to create lives of passion, purpose, contribution and profit. An entrepreneur and gifted teacher, Pam has built and exited an $18 Million dollar company, failed at startups, taught entrepreneurship at the MBA and undergraduate level, and coached thousands of people to start and grow their businesses and social ventures.

Pam is the founder of Dear Rockstar, a movement to inspire and resource people to design lives of meaning and start what is in their heart. She is also the creator of How To Start Something, a trademarked, action-oriented, step-by-step, interactive course designed to turn ideas into businesses. Pam is also the author of How To Start Something Journal and Dear Rockstar: God Didn't Make You To Play Small.

The How to Start Something Course

How to Start Something is a step-by-step experiential program designed to walk starters from idea to reality.

The course helps starters answer the questions where do I start, what do I do next, and what are the questions I need to answer to determine if my idea will succeed.

Designed for first time entrepreneurs, makers, designers and artist the online course is an actionable startup experience. It allows first time creators to walk 'their idea' step by step through the sequenced how to start something process.

How to Start Something is not a lecture based, content-centric course but rather an experiential startup lab that is a directive, to do, take-this-action-now program. A true startup practice - a framework to break the process down into sequential to do's. Delivered in video content and actionable exercises in a turnkey online education platform, the course is available in three formats for organizations and schools to license or become revenue share partners; Online Self-Paced, 14-week Online Program, 14-week In-Person Accelerator.

How to Start Something helps starters and the organizations that serve them save time, money, heartache and maximize success by identifying the sequence of learning, mastery and decision making critical to decide if one should launch or not launch, move forward or begin again.

Unlike most entrepreneurship and startup programming How to Start Something is individual centric, not venture centric. The program begins with the starter because our experience has shown increased self-awareness and self-understanding along with clarity of purpose and definition of success is fundamental to long-term success. Throughout the How to Start Something course the starter stays at the center and their idea, is the content of the experience.

How to Start Something is an accelerator to do your first startup, business, social venture not a program to learn about entrepreneurship.

Show me more about the course
How can I use the course?

We are excited to offer multiple ways for your organization to partner with us to offer the How to Start Something course.

Buy course license(s) for your organization to use.

You are a school or organization focused on learning. You are looking for a student centric, experiential entrepreneurial curriculum to engage your students and transform their lives.

  • Receive per-user logins for each starter, granting them access to the online course.
  • Receive an admin login to be able to track your starters' progress in the course.
  • Multiple licensing plans available. Either buy a set number of licenses, a site license, or a multi-site license.
Revenue Sharing
Create new revenues for your organization.

You are an innovator looking for revenue creating products/services to allow you to reduce your costs serving first-time starters, increase their success outcomes and grow your revenues... so you can serve more.

  • Receive per-user logins for each starter, granting them access to the online course.
  • Receive an admin login to be able to track your starters' progress in the course.
  • Ability to offer three (3) products: Online Self-Paced Course, 14-week Facilitated Online Program, In-Person Facilitated 14-week Accelerator.
  • Receive the majority of revenue

A few words from Pam

A note from our founder

Dear You,

How To Start Something is the tool I wish existed 6 years ago when I was teaching an MBA entrepreneurship cohort. When I couldn't find a sequential, experiential, startup tool that was starter-centric I created one and from that day have been using it in my private consulting and training practice to accelerate first time entrepreneurs as well as starters who are stuck and not getting the results they want.

I've built and sold an 18M dollar company, failed at a social startup, taught entrepreneurship at the MBA and undergraduate levels, trained and coached thousands of first time entrepreneurs and hundreds of successful founders. Now, my process and tools are available to you.

My goal is quite simple... help you blow open access to entrepreneurship to every one: to all sexes, to people of every color, tongue, nation, industry and passion. I am committed to equip the masses with a framework to turn their ideas into profitable ventures and sustainable social ventures - and by doing so - finance freedom and the pursuit of happiness for all.

I'm ready to partner - are you?

Pam Hoelzle
How to Start Something Founder & Creator


We believe in changing the world by equipping every person to become clear on their WHY, identify their sweet spot, and turn their passion, purpose, or idea into a profitable business or a sustainable social venture.


Fill out the form below and we'll contact you right away!

Your Name is required. Please add it before submitting.

Organization Name is required. Please add it before submitting.

Your email address does not seem to be valid. Please try again.

Email address is required. Please add it before submitting.

Your phone number does not seem to be valid. Please try again.

Phone number is required. Please add it before submitting.

Please tell us a little bit more about your organization.

We can't wait to talk with you about your organization, but let's keep this to 1000 characters.

Please tell us a little bit about your organization.

The Course

A course to turn your idea into a business.

  • Guided course with videos and action-oriented handouts
  • Organized into easy bite-sized steps to fit into your life
  • Built in accountability - updates to your accountability partner weekly
  • Never get stuck - reach out with your questions every step of the way
  • Receive daily encouragement to your phone
Course Content
Steps take between 15 and 45 minutes to complete. Click on each module's name to see what you'll learn.
Module 1: Startup of U, Part 1
5 Steps
Practice self-awareness and get clarity on you. Read more
At the end of this module you will be able to answer the following questions:
  • What matters to me?
  • Where do I spend my time, what do I need to stop doing, what do I need to spend more time on?
  • Where do I spend my money, where would I like to spend my money?
  • What’s working in my life? What isn’t?
  • What do I value, what are the emotional states I most want to have in my life?
  • When it’s all over what will matter most?
  • What’s my vision, my ideal life?
Module 2: Startup of U, Part 2
9 Steps
Find your sweet spot. Read more
At the end of this module you will be able to answer the following questions:
  • What’s my WHY?
  • Where’s my sweet spot?
  • What am I passionate about?
  • How Can I add value, serve and contribute?
  • What’s my definition of success?
  • How do I stay aligned with my personal vision, mission and values?
  • Where can I invest myself and come fully alive?
  • Whose got my back?
  • Am I ready for a mentor?
  • What would I want in a mentor?
  • What does my support network look like now, what would I like it to look like?
  • Whose in my tribe of 5?
  • What has to happen for me to grow, what do I want to learn?
Module 3: Your Idea
7 Steps
Map out your idea and take your first step. Read more
At the end of this module you will be able to answer the following questions:
  • Does my idea align with my Why, sweet spot, values?
  • Does this idea sync up with my purpose and my definition of success?
  • Does this idea, opportunity leverage my best me?
  • How can I get all of my thoughts out and learn to explain my idea?
  • What is the theory U framework and how will it help me?
  • What's the mindset to start something?
  • How do I come from not knowing, how do I suspend knowing?
  • What are the ingredients, elements of my idea?
  • How can I turn my idea into a business or social model?
  • Who are the people, experts and advisors I will need to work with, collaborate or learn from to help me identify what I don't know?
  • What are all of my assumptions and guesses about my idea?
  • What are the facts, what do I know for sure about my idea?
  • What is a business model?
  • What are the elements or questions you have to answer in a business model?
  • How is a startup different than starting a company?
  • What are my guesses and assumptions about the costs associated with this idea?
Module 4: Customer Discovery
14 Steps
Who is my customer? What are their real needs? Read more
At the end of this module you will be able to answer the following questions:
  • What am I assuming and what’s fact?
  • Who has the problem, what is it and how do I plan to add value, serve and or contribute?
  • How do I turn my guesses into questions?
  • What’s a good question, what’s not?
  • How do I turn my assumptions into questions?
  • What is customer discovery?
  • What’s getting out of the building?
  • What’s a curiosity conversation?
  • What’s a test, how can a conversation test an assumption or guess?
  • What is coming from not knowing?
  • What does an open heart, mind and will have to do with starting something?
  • What’s the best mindset to start something?
  • What’s Theory U?
  • What’s the discovery process, the steps and why is it important?
  • What’s a customer archetype, what are the profiles, of the most likely people to benefit from my idea?
  • What are the current substitutes and alternatives for my idea?
  • What are the profiles of the primary competitors in my niche, industry, field?
  • What are my assumptions and guesses I’ve made about finances?
  • What type of expertise, skills will be needed to succeed at this?
  • How do I take as much risk out of this process as possible and give myself the best shot at success?
Module 5: MVP / Feedback
12 Steps
Prototype, Feedback, Iterate. Read more
At the end of this module you will be able to answer the following questions:
  • What's the difference between prototyping and launching?
  • How rough should my prototype or MVP be?
  • What do I prototype first?
  • Does my prototype need to be functional?
  • How 'rough' is a 'rough' prototype?
  • How long should I wait to get in front of clients, users?
  • How do I figure out what to test first, what feedback is most valuable?
  • What’s the goal of prototyping?
  • When do I stop getting feedback?
  • When do I iterate, versus pivot, start over or kill this idea?
  • How do I know my product is different, differentiated enough?
  • Will this product or service - make money - be sustainable?
  • How big is the market for this product or service in dollars units?
  • Who do I get feedback from and how does the feedback inform what I know about my client segments, archetypes?
Module 6: Recipe for Success
13 Steps
What will it take operationally to be successful? Read more
At the end of this module you will be able to answer the following questions:
  • What are the ingredients to make, produce, deliver my product or service?
  • What are the keys to success for this idea?
  • How will my product or service stand out in the market, what will make it different?
  • What are the key drivers of success for my business or social model?
  • What are the skills and expertise I’ll need on my team?
  • What are the legal and financial questions, what must happen legally and financially to succeed?
  • What are the key resources I’ll need to succeed?
  • Who might be potential strategic partners and what value would they add to the business or social model?
  • What is the flow chart that illustrates how this idea turns into a good or service and all the steps it goes through to get in the users, clients hands?
  • What do I know now, what are my assumptions that still need to be investigated, researched?
  • What is my model now, now that I’ve done so much iterating, pivoting and reframing, learning?
  • What are the financial assumptions and questions I still need to answer?
Module 7: Get/Keep/Create Raving Fans
14 Steps
Learn how to get, keep, and create raving fans. Read more
At the end of this module you will be able to answer the following questions:
  • How will I attract clients?
  • What will by my cost to generate leads, prospects?
  • What is customer acquisition cost and how can I test what mine will be?
  • What is lifetime value of a customer?
  • What is the lifetime value of my client, what are my guesses?
  • What does TAM/SAM/SOM stand for?
  • What does the competitive landscape look like in my niche, field?
  • What are all the ways, things I could do to keep my clients?
  • How will I create raving fans and what will it cost?
  • What are my assumptions and guesses, what do I need to test, learn more about in regards to sales and marketing?
Module 8: Financial Recipe
16 Steps
Revenue Streams, Pricing Tactics, Cost of Goods, Cash Flow, Gross Profit, etc. Read more
At the end of this module you will be able to answer the following questions:
  • What are my cost assumptions?
  • What are my revenue projections?
  • What's a gross margin, cost of good?
  • What is my cost of goods, what is my gross profit?
  • What type of revenue streams, donation streams do I plan on having
  • What type of pricing strategies do I want to test?
  • What are the startup costs?
  • What are my monthly fixed costs and how do they grow over time?
  • What are the costs involved in making my goods or services?
  • What do I have to know to figure out my break even point?
  • What type of growth will I need to have before I make money?
  • How much money will I have to invest before I break even?
  • What are all the financial questions I need to research?
Show more
Show less